Invest in Tuscany,
Invest in Values
Is not just a book to be browsed on electronic devices: the e-book is divided into 16 chapters, each one dedicated to one of the multinational companies present in the area and is designed as a portal providing access to a series of multimedia products
Why invest in Tuscany?
There are at least 7 good reasons
to locate your business in Tuscany
1. A dynamic and diversified economy. Thanks to a per capita GDP higher than the national and European averages, and a deep-rooted tradition in the production, design, and marketing of Made in Italy products. 2. A vast pool of talent. Ensured by the excellent university system capable of guaranteeing a higher level of education and research than the national average. 3. Central location in Italy and in the Mediterranean basin. Easy access to a large consumer market. 4. A regional government “open for business”. The Tuscan regional system has always shown particular attention to promoting legislation in support of investors. 5. In the region of Tuscany, the cost of living is highly competitive: costs are lower than the national and European average. 6. Key sectors. An economic environment that includes Life Science, Fashion, Digital & ICT, Yacht Building, Logistics, Agribusiness, Aerospace, Smart Industry, Transport & Mobility, and Prestigious Assets. 7. An Outstanding quality of life. In terms of the environment, health, safety, leisure, business, and employment… Tuscany offers a unique cultural and natural environment, perfect for attracting and retaining top talent.
Incentives
An incentive is a key,a tiny object with
astonishing power to change a situation
Network
Have a reliable and comfortable assessment
with our partners and set up your business in Tuscany
Resouces & tools
Useful guides and tips to approach
to Tuscany’s business world
Business Locations
Enterprise landing locations
to set up in Tuscany
Tuscany has so much
to offer
Start up your business in one
of the most attractive and smart regions in Italy
1
A dynamic and diversified economy
2
A vast pool
of talent
3
Central location in Italy and in the Mediterranean basin
4
A regional government open to business
5
Competitive
costs
6
Key
sectors
7
An Outstanding quality of life
Invest in Tuscany
Overview of the regional
context and its opportunities
Capital city
Florence
A region internationally renowned for
Fashion and Made in Italy, tourism (historic sites, art cities,
nature), processed and agricultural products
(ceramics, precious metals, wine, olive oil…)
quality of life
Manufacturing tradition
Industrial districts: fashion-design, textiles, marble, wood,
furniture, paper, boat building, jewelry
Skills, research, development & innovation
3 universities (Florence, Pisa, Siena), 3 institutes of higher education, 12 technology clusters, 17 National Research Council (CNR) institutes
FDIs
+ 8.8k local units of foreign and italian multinationals.
10 main cities
Florence, Pisa, Livorno, Lucca, Siena, Pistoia, Arezzo,
Grosseto, Massa, and Prato.
3 international ports
Livorno, Piombino, Carrara
2 main international airports with more than forty destinations
Florence, Pisa
Among the busiest routes are Paris, Frankfurt, Amsterdam,
Munich, Zurich, Madrid, London, and Brussels.
22,994
Area km2
3.66 M
Population
63.1 B
Export Euro
37,682
GDP per Capita
Sectors
Agribusiness
Fashion
Digital & ICT
Life Sciences
Yacht Building
Tourism
Smart Industry

Transport & Mobility
Logistics
Prestigious Assets
Business Locations
News
The Invest in Tuscany Network’s Event Strengthens Collaboration Among Partners On 11 December 2025, Invest in Tuscany hosted "The Invest in Tuscany Network - Strategies and Synergies" event, bringing together key business partners to strengthen collaboration, share insights and explore synergies within the network.
Hydrogen Valley Rosignano: A New Hub for Renewable Hydrogen Construction has begun in Rosignano on a new green hydrogen facility combining a 5 MW electrolyzer with a 10 MW photovoltaic plant. Funded with €16 million from Italy's PNRR programme, the project aims to produce around 750 tonnes of renewable hydrogen per year and cut CO₂ emissions by up to 15%, positioning the site as a future European hub for clean energy production.
Marchesini Group Expands Its Footprint in Tuscany Marchesini Group has opened a new €12 million, 4,300-sqm facility in Barberino di Mugello to expand Neri's production of secondary packaging and labelling technologies. The site boosts manufacturing capacity, supports technological innovation and is set to increase the local workforce, strengthening ties with the regional industrial ecosystem.
Invest in Tuscany at MEDICA 2025: Meeting Global Life Sciences Leaders in Düsseldorf From November 17–20, 2025, MEDICA returns to Düsseldorf as the world's leading trade fair for medical technology. The event will showcase breakthroughs in digital health, AI, telemedicine and medical innovation, alongside forums and conferences that foster global exchange and collaboration.



