Invest in Tuscany,
Invest in Values
Is not just a book to be browsed on electronic devices: the e-book is divided into 16 chapters, each one dedicated to one of the multinational companies present in the area and is designed as a portal providing access to a series of multimedia products
Why invest in Tuscany?
There are at least 7 good reasons
to locate your business in Tuscany
1. A dynamic and diversified economy. Thanks to a per capita GDP higher than the national and European averages, and a deep-rooted tradition in the production, design, and marketing of Made in Italy products. 2. A vast pool of talent. Ensured by the excellent university system capable of guaranteeing a higher level of education and research than the national average. 3. Central location in Italy and in the Mediterranean basin. Easy access to a large consumer market. 4. A regional government “open for business”. The Tuscan regional system has always shown particular attention to promoting legislation in support of investors. 5. In the region of Tuscany, the cost of living is highly competitive: costs are lower than the national and European average. 6. Key sectors. An economic environment that includes Life Science, Fashion, Digital & ICT, Yacht Building, Logistics, Agribusiness, Aerospace, Smart Industry, Transport & Mobility, and Prestigious Assets. 7. An Outstanding quality of life. In terms of the environment, health, safety, leisure, business, and employment… Tuscany offers a unique cultural and natural environment, perfect for attracting and retaining top talent.
Incentives
An incentive is a key,a tiny object with
astonishing power to change a situation
Network
Have a reliable and comfortable assessment
with our partners and set up your business in Tuscany
Resouces & tools
Useful guides and tips to approach
to Tuscany’s business world
Business Locations
Enterprise landing locations
to set up in Tuscany
Tuscany has so much
to offer
Start up your business in one
of the most attractive and smart regions in Italy
1
A dynamic and diversified economy
2
A vast pool
of talent
3
Central location in Italy and in the Mediterranean basin
4
A regional government open to business
5
Competitive
costs
6
Key
sectors
7
An Outstanding quality of life
Invest in Tuscany
Overview of the regional
context and its opportunities
Capital city
Florence
A region internationally renowned for
Fashion and Made in Italy, tourism (historic sites, art cities,
nature), processed and agricultural products
(ceramics, precious metals, wine, olive oil…)
quality of life
Manufacturing tradition
Industrial districts: fashion-design, textiles, marble, wood,
furniture, paper, boat building, jewelry
Skills, research, development & innovation
3 universities (Florence, Pisa, Siena), 3 institutes of higher education, 12 technology clusters, 17 National Research Council (CNR) institutes
FDIs
+ 8.8k local units of foreign and italian multinationals.
10 main cities
Florence, Pisa, Livorno, Lucca, Siena, Pistoia, Arezzo,
Grosseto, Massa, and Prato.
3 international ports
Livorno, Piombino, Carrara
2 main international airports with more than forty destinations
Florence, Pisa
Among the busiest routes are Paris, Frankfurt, Amsterdam,
Munich, Zurich, Madrid, London, and Brussels.
22,994
Area km2
3.66 M
Population
63.1 B
Export Euro
37,682
GDP per Capita
Sectors
Aerospace
Agribusiness
Digital & ICT
Life Sciences
Yacht Building
Tourism
Smart Industry

Transport & Mobility
Logistics
Prestigious Assets
Business Locations
News
Tuscany confirms strong performance in attracting foreign investment: over €12 billion generated (2019–2025) Tuscany ranks among Italy’s leading regions for foreign investment attraction with 303 operations, €12 billion invested and 15,000 jobs created between 2019 and 2025.
Investment attraction call drives innovation in Tuscany’s productive system Tuscany presents €14M ERDF-funded investment attraction call supporting 12 innovation projects in AI, robotics, circular economy and industrial safety.
Invest in Tuscany recognized at fDi Investment Awards 2026 Invest in Tuscany has been recognized at the 2026 fDi Investment Impact Awards for its support of high-impact investment projects. The awards highlight Tuscany's ability to attract international investments while fostering integration between industry, research, and education, reinforcing the region's competitive position in Europe.
The role of the Invest in Tuscany network Invest in Tuscany consolidates its role as a reference platform for attracting investments in Tuscany, enhancing collaboration among professionals and leading organizations. Its multidisciplinary and integrated approach supports national and international investors and businesses, leveraging local expertise and regional development opportunities.



