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Invest in Tuscany,
Invest in Values
Is not just a book to be browsed on electronic devices: the e-book is divided into 16 chapters, each one dedicated to one of the multinational companies present in the area and is designed as a portal providing access to a series of multimedia products
Why invest in Tuscany?
There are at least 7 good reasons
to locate your business in Tuscany
1. A dynamic and diversified economy. Thanks to a per capita GDP higher than the national and European averages, and a deep-rooted tradition in the production, design, and marketing of Made in Italy products. 2. A vast pool of talent. Ensured by the excellent university system capable of guaranteeing a higher level of education and research than the national average. 3. Central location in Italy and in the Mediterranean basin. Easy access to a large consumer market.
4. A regional government “open for business”. The Tuscan regional system has always shown particular attention to promoting legislation in support of investors. 5. In the region of Tuscany, the cost of living is highly competitive: costs are lower than the national and European average. 6. Key sectors. An economic environment that includes Life Science, Fashion, Digital & ICT, Yacht Building, Logistics, Agribusiness, Tourism, Smart Industry, Transport & Mobility, and Prestigious Assets. 7. An Outstanding quality of life. In terms of the environment, health, safety, leisure, business, and employment… Tuscany offers a unique cultural and natural environment, perfect for attracting and retaining top talent.
Incentives
An incentive is a key,a tiny object with
astonishing power to change a situation
Network
Have a reliable and comfortable assessment
with our partners and set up your business in Tuscany
Resouces & tools
Useful guides and tips to approach
to Tuscany’s business world
Business Locations
Enterprise landing locations
to set up in Tuscany
Tuscany has so much
to offer
Start up your business in one
of the most attractive and smart regions in Italy
1
A dynamic and diversified economy
2
A vast pool
of talent
3
Central location in Italy and in the Mediterranean basin
4
A regional government open to business
5
Competitive
costs
6
Key
sectors
7
An Outstanding quality of life
![](https://www.investintuscany.com/wp-content/uploads/2019/01/tuscany-map2.png)
Invest in Tuscany
Overview of the regional
context and its opportunities
Capital city
Florence
A region internationally renowned for
Fashion and Made in Italy, tourism (historic sites, art cities,
nature), processed and agricultural products
(ceramics, precious metals, wine, olive oil…)
quality of life
Manufacturing tradition
Industrial districts: fashion-design, textiles, marble, wood,
furniture, paper, boat building, jewelry
Skills, research, development & innovation
3 universities (Florence, Pisa, Siena), 3 institutes of higher education, 12 technology clusters, 17 National Research Council (CNR)
Institutes FDIs
> 7.4k local units of foreign and italian multinationals.
10 main cities
Florence, Pisa, Livorno, Lucca, Siena, Pistoia, Arezzo,
Grosseto, Massa, and Prato.
3 international ports
Livorno, Piombino, Carrara
2 main international airports with more than forty destinations
Florence, Pisa
Among the busiest routes are Paris, Frankfurt, Amsterdam,
Munich, Zurich, Madrid, London, and Brussels.
22,994
Area km2
3.7 M
Population
54.8 B
Export Euro
31,891
GDP per Capita
Sectors
Agribusiness
Fashion
Digital & ICT
Life Sciences
Yacht Building
![](https://www.investintuscany.com/wp-content/uploads/2019/03/icone-turismo-11.png)
Tourism
Smart Industry
![](https://www.investintuscany.com/wp-content/uploads/2019/07/car-parts.png)
Transport & Mobility
Logistics
Prestigious Assets
Business Locations
News
Shaping Tuscany’s Future: Invest in Tuscany Annual Meeting On 31 January 2025, Palazzo Borghese in Florence will host the Invest in Tuscany Annual Meeting and the Community Toscana Final Forum, key events dedicated to the economic development of the region. With contributions from leading experts, institutional representatives, and industry leaders, the event will address critical topics such as investment attraction, labor market evolution, and energy transition.
Calenzano Welcomes Advanced Green Hydrogen Research Hub A new Green Hydrogen Research Laboratory, born from a collaboration between the University of Florence and McPhy Energy, has opened in Calenzano. Equipped with cutting-edge technology, the facility focuses on developing advanced solutions for sustainable hydrogen production, bridging academic research and industrial innovation to drive progress in the energy transition.
Tuscan Universities Among Global Leaders in the Shanghai Ranking Tuscany reaffirms its leading role in the international academic landscape with the outstanding results achieved by the Universities of Florence and Pisa in the 2024 Global Ranking of Academic Subjects, published by Shanghai Ranking. This recognition places both institutions among the world’s best in several key disciplines, showcasing the region’s excellence in research and innovation.
STMicroelectronics Opens a Center of Technological Excellence in Pisa STMicroelectronics has opened its first center in Tuscany, in Pisa’s Montacchiello tech district. Focused on power management and wireless charging, the facility employs 40 researchers and collaborates with the University of Pisa to support training, research, and local job creation, reinforcing Tuscany’s role as a high-tech innovation hub.
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